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| Dream Big and Change Your Life |
by Susan Daffron |
If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen |
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| Follow Your Own Path |
by Susan Daffron |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
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| Happy Hermits Are We |
by Susan Daffron |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
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| So What's Stopping You? |
by Susan Daffron |
Sometimes the most difficult part of living the life you want is simply letting yourself dream |
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| Action Trumps Inaction Every Time |
by Susan Daffron |
Once you know what you need to do, what is stopping you from actually getting it done? |
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| Do the Thing (or Things) You're Afraid to Do |
by Susan Daffron |
After you've done the scary thing once, you gain the confidence to do it again |
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| Think About What You Think |
by Susan Daffron |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
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| Enjoy Your Life Now |
by Susan Daffron |
Step away from the computer; life is about a whole lot more than just work |
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| Setting and Achieving Big Goals |
by Susan Daffron |
Don't snuff big dreams before they begin; look at the end goal and work backwards in small steps |
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| Key to Success #10: Don't Give Up! |
by Susan Daffron |
Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want |
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| Key to Success #5 Ditch What Isn't Working |
by Susan Daffron |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
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| Key to Success #6 Get Help When You Need It |
by Susan Daffron |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
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| Key to Success #7: Do What You Say You're Going to Do |
by Susan Daffron |
The Golden Rule applies to business: treat people the way you would like to be treated |
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| Key to Success #8: Take Vacations |
by Susan Daffron |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
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| Key to Success #9: Be Yourself |
by Susan Daffron |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
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| Keys to Success #2: Do One Thing at a Time |
by Susan Daffron |
Multi-tasking isn't what it's cracked up to be; it just means that you do a bunch of things poorly and never finish any of them. |
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| Keys to Success #3: Don't Fear Technology |
by Susan Daffron |
Technology is a tool, and like any tool, you need to learn how to use it |
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| Keys to Success #4: Spend Wisely |
by Susan Daffron |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
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| Keys to Success: #1 Do Something |
by Susan Daffron |
It may sound overly simplistic, but doing something is better than doing nothing |
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| Find Web Hosting for Your Site |
by Susan Daffron |
Hosting is really just renting a folder on a server that is connected to the Internet. |
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| Getting Started with Web Sites |
by Susan Daffron |
Learn what's involved with putting a Web site online |
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| Good Design Helps Your Site |
by Susan Daffron |
Design is not just about how a site looks, but how it works as well |
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| Navigating the Maze of Technology |
by Susan Daffron |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
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| Overhead is Death |
by Susan Daffron |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
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| Tips for Thriving in Business During a Recession |
by Susan Daffron |
A few tips for making sure your business thrives, even when the economy does not |
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